Tag: email marketing

 Traditional or Digital becomes a point of confusion for small and medium businesses. With a scarce marketing budget, it becomes difficult for every small and medium business to divide it between traditional and digital. At the end, most businesses go with traditional marketing because of lack of availability of right tools to measure ROI of digital. Selecting the right marketing

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What does the phrase e-commerce bring to mind? Amazon? Ebay? Steam? Most people know the big names, and understand that it refers to buying and selling products and services online. What they might not understand is that the concept of e-commerce has grown immensely in recent years. Most business, be they large or small, perform at least some transactions online,

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According to study, 80% of people prefer a series of articles than an advertisement; 70% of people agree that content marketing strategies makes them feel closer to a product or business, while 60% credit content for helping them make better product decisions. So what does all this mean for your business? Simple: If you don’t already have an effective content

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Advertisements are the paid communication tools or messages in marketing and advertising campaigns that when used efficiently will increase awareness, interest, and desire from potential customers to prompted products or services. Human “potential and current customers” are exposed daily to many types of advertisements “adverts” including TV & radio ads, outdoor billboards, printed ads in newspapers or magazines and digital

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If you’re looking into building a new website or updating an existing site, one of the first choices you’ll have to make is whether to do it yourself or hire a professional. Not so long ago, there would have been no question of hiring a pro to get the results you want, but thanks to the rise of online tools

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You may currently have an office or shop, which oversees all your business operations and the distribution of your products to customers. However if you are wanting to find ways to increase your sales quicker, reduce your business operating costs and increase profit margins for your business, an ecommerce website is an effective way forward for you. The Internet is a

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Blogging can be fun if you are passionate about your subject or topics but it can be frustrating if the analytics show that you have no traffic to your blog or website. That means that no-one is reading your insights and is appreciating your writing. It is a little lonely. It is like writing a book and it is just sitting

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Quick Summary: The success of any website entirely depends on how its web design is. Whether the designers have taken the utmost care or not while developing it. Your nicely designed site which includes usability and utility determines the success and not the visual design. Since your site is the face of your business and most potential customers will visit

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The Importance of Google Analytics Google Analytics is a very important online digital marketing tool, but seriously under used by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Here are some of the reasons that you should be using Google Analytics to measure the success of

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