Tag: Google Chrome

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than

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In self-publishing the responsibility to market your book remains firmly at the feet of the writer. Each successful self-published author solves the marketing of their book differently, and often with surprising ingenuity. Some people drive online traffic with keyword strategies. Others sell books in the back of the room during presentations and workshops. Some authors become social media “celebrities” amassing

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There is no such thing as a quick fix in Search Engine Optimisation! To get consistently good page rankings and optimal search engine results requires a well-planned well researched strategy and a clear understanding of how Google assesses your website in relation to searches. Here are Strievens Tech’s top 10 Search Engine Optimisation Techniques.   1. Website content Web content

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Online marketing leaders believe understanding buyer behaviour is important if you want to achieve optimum results. A key part of this involves considering the different stages of the buyer’s journey to help drive more of the right traffic to your website. This means knowing what to put in front of your target market at each stage to capture your audience’s attention. The new

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Top 10 CRO fails that has traffic leaving your website as soon as they find it 1. Low quality visuals One of the key reasons people navigate away from a website in the first few seconds are to do with the visual design. If the design layout looks suspect or unprofessional, or is not connecting the visitor with your business in a

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As a business mentor and online specialist, I often get asked; when is the right time to get a website. My answer is always: at what point is NOT having a fully functioning, professional website costing you money? How much business are you potentially losing because of your lack of an online presence? The same applies for businesses with out

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There are many different types of content marketing available, and blogging is one of the simplest to master. All you need is something to write about that people – in particular, your target market – will want to read. The challenge is often around choosing the topics for your blogs. Some will resonate with your audience more than others, and these will depend

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Strivens technologies registers all our clients’ websites with Google Analytics. It’s actually free to everyone with a website, and makes it possible for you to access all the data available about your website, from where the traffic is coming and what demographics and behavioural information you can gather about the visitors to your site. The reality is most people don’t even look at

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Event Tracking is a very flexible way to track onsite campaigns and individual visitor actions on a web page. It can help you identify visitor behaviour to accurately measure traffic flow for specific things. This helps you to make more informed decisions around getting better engagement rates for your web marketing efforts, and improving the pathways to information on your

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