Avoiding the Stranger Danger of SEO

SEO: it’s true, those three innocent letters have us mousing over the Delete button as soon as they appear in our inbox. And yet, at the same time, we find ourselves wondering if maybe we are missing out on something important that will earn us more business through our websites. Like candy in the outstretched hand of a stranger, we want what

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The truth about SEO – it’s not about fooling Google

Sourabh katare shares his insights into SEO best practice as a key part of  Strivens Tech’s web marketing services. There are plenty of operators out there who claim to offer better search engine rankings for your website. They fill your inbox, phone your office and bombard you with technical babble about how they can drive more visitors to your website

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Google Chrome 62 update favours https websites – will your website be labelled ‘not secure’?

Google has announced an important update to its web browser (Chrome 62) to show a “NOT SECURE” warning when users enter text in a form on an HTTP page.  HTTP (HyperText Transfer Protocol) and HTTPS (HyperText Transfer Protocol Secure) are both protocols for passing information between web servers and clients. HTTPS is a secure connection, whereas HTTP is unsecure. From

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Google Analytics: the golden key to get more business from your website – but why don’t we use it?

Strivens technologies registers all our clients’ websites with Google Analytics. It’s actually free to everyone with a website, and makes it possible for you to access all the data available about your website, from where the traffic is coming and what demographics and behavioural information you can gather about the visitors to your site. The reality is most people don’t even look at

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What is event tracking and how does it help my business?

Event Tracking is a very flexible way to track onsite campaigns and individual visitor actions on a web page. It can help you identify visitor behaviour to accurately measure traffic flow for specific things. This helps you to make more informed decisions around getting better engagement rates for your web marketing efforts, and improving the pathways to information on your

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Pay per click advertising – is it right for your business website?

Pay Per Click advertising (PPC) has been around for quite a while now, and as more businesses compete for space online in the page rankings, it is perhaps something that needs to be considered. This article aims to help you understand what is Pay Per Click advertising, the pros and cons of PPC and whether it is a worthwhile advertising

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how to implement/force your site to https (SSL)

When you add an SSL certificate to your website, the URL visitors use to view your site changes from HTTP to HTTPS. The ‘S’ ensures that your connection is encrypted. After adding an SSL certificate you should force all URLs on your site to automatically redirect to the HTTPS version. For example, if someone visited: http://yoursite.com/page1 you’d want it to automatically redirect

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GOOGLE START SHAMING HTTP SITES FAVOURS HTTPS SSL SITES Google has shown its hand over the future of HTTPS websites, rolling out a massive change in how non-secure sites are displayed in the Chrome web browser.  Experts are calling this the beginning of the end for HTTP. but what does this mean for business websites? Google’s latest updates in how

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Know how to protect your website from hackers

Know how to protect your website from hackers-Security threats to your website are on the rise, as more and more hackers trawl the web for soft targets where they can log in and create problems. WHY ANYONE WANTS TO HACK MY WEBSITE? Know how to protect your website from hackers, Unless you are a high profile target, most websites are not

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