Tag: website content

14
Jul

Know why google analytics is important for your website

The Importance of Google Analytics Google Analytics is a very important online digital marketing tool, but seriously under used by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Here are some of the reasons that you should be using Google Analytics to measure the success of

Read more

8
Jul

6 Ways to Protect Yourself From Hackers

6 Ways to Protect Yourself From Hackers Where was the last public place you visited that had Wi-Fi? These days, nearly every coffee shop, library, airport and hotel offer a way to access the internet from your cell phone or other mobile device. That means the information you have on your phone could be available to hackers in the area

Read more

8
Jul

What is the reason ReactJS is gaining so much popularity these days

ReactJS is an open source JavaScript library designed by Facebook for creating rich and engaging web apps fast and efficiently with minimal coding. The core objective of ReactJS is providing the best possible rendering performance. Its strength comes from the focus on individual components. Instead of working on the entire web app, ReactJS allows a developer to break down the

Read more

3
Jun

Avoiding the Stranger Danger of SEO

SEO: it’s true, those three innocent letters have us mousing over the Delete button as soon as they appear in our inbox. And yet, at the same time, we find ourselves wondering if maybe we are missing out on something important that will earn us more business through our websites. Like candy in the outstretched hand of a stranger, we want what

Read more

12
May

How does your website help with lead nuturing?

One of the keys to generating more business through your website is lead nurturing. Lead nurturing is about building relationships with qualified prospects regardless of their timing to buy, with the goal of earning their business when they are ready. Recent studies indicate that as much as 95% of visitors to your website are simply researching and are not ready

Read more

10
May

Metadata – more than just data about data

Metadata is an important concept in your online presence. It can be explained as a set of terms used to describe and categorise content. Put simply, metadata is information about data, content and website pages. Its literal meaning is “data about data”. It’s the background information that explains appropriate characteristics of the data such as content, quality and condition. It

Read more

2
May

Converting Clicks to Customers – where to start with your CRO

Website marketing experts have been talking about converting clicks to customers since the mid-2000s, as more people had come to realise that a higher volume of traffic did not equate to the same percentage of increase in sales. But how do you convert clicks to sales?   Conversion Rate Optimisation – what does it really mean? Conversion Rate Optimisation (CRO) is

Read more

1
May

why ecommerce website is necessary for your business

Here’s 10 Reasons Why You Should Have an eCommerce Website In this day and age, with the growing popularity of the online Internet and technological advancement, is it much quicker and easier to buy and sell online now than ever. Internet users are no longer limited to sitting at desktop computers in order to do research or send emails. People

Read more

18
Apr

6 Reasons Why Social Networking Can Help Your Business

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than

Read more

6
Apr

Best tips for marketing your book online

In self-publishing the responsibility to market your book remains firmly at the feet of the writer. Each successful self-published author solves the marketing of their book differently, and often with surprising ingenuity. Some people drive online traffic with keyword strategies. Others sell books in the back of the room during presentations and workshops. Some authors become social media “celebrities” amassing

Read more